Our work

Projects & concepts.

We label everything honestly. Every piece below is a concept study — our own fictional brand and speculative redesign, created to show how we think. None of it is presented as paid client work. Client projects will appear here as they go live.

  • Website concept design for Coast Electrical + Plumbing, a trades & services business
    Concept / redesign studyTrades & Services

    Coast Electrical + Plumbing

    Before / situation
    A template site from 2014, no mobile layout, and a contact form quietly bouncing into a dead inbox. Job enquiries were coming through word of mouth only.
    What was created
    A five-page site with a bold, van-livery-led identity, a two-step quote request, click-to-call on every screen, service-area pages for local search, and 24/7 on-call messaging above the fold.
  • Website concept design for Ember Woodfire Kitchen, a hospitality business
    Concept / redesign studyHospitality

    Ember Woodfire Kitchen

    Before / situation
    The menu lived in a PDF that hadn't been updated in months, bookings ran through direct messages, and the restaurant was invisible in local search.
    What was created
    A dark editorial homepage built around the food, a live menu that changes with the season, a one-tap booking pathway, and restaurant schema so the room, hours and menu show up properly in search.
  • Website concept design for Vero Studio, a retail & e-commerce business
    Concept / redesign studyRetail & E-commerce

    Vero Studio

    Before / situation
    Beautiful product, ordinary presentation. A heavy theme that took eight seconds to load on mobile and a checkout buried three taps deep.
    What was created
    An editorial product-led concept with a fast, image-first front end, a clearer collection hierarchy, sticky bag and a mobile layout designed first rather than squeezed down.
  • Website concept design for Hartwell & Co., a professional services business
    Concept / redesign studyProfessional Services

    Hartwell & Co.

    Before / situation
    Pages of dense text, three overlapping service lists, and no obvious next step for a visitor who was ready to make contact.
    What was created
    Restructured messaging around one clear promise, three focused capability pages, an enquiry pathway on every page, and proof placed where decisions actually get made.

Concept studies use fictional business names and imagery. Real client logos, testimonials and verified results will be added here as projects launch and clients approve them.

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