Our work
Projects & concepts.
We label everything honestly. Every piece below is a concept study — our own fictional brand and speculative redesign, created to show how we think. None of it is presented as paid client work. Client projects will appear here as they go live.
Concept / redesign studyTrades & ServicesCoast Electrical + Plumbing
- Before / situation
- A template site from 2014, no mobile layout, and a contact form quietly bouncing into a dead inbox. Job enquiries were coming through word of mouth only.
- What was created
- A five-page site with a bold, van-livery-led identity, a two-step quote request, click-to-call on every screen, service-area pages for local search, and 24/7 on-call messaging above the fold.
Concept / redesign studyHospitalityEmber Woodfire Kitchen
- Before / situation
- The menu lived in a PDF that hadn't been updated in months, bookings ran through direct messages, and the restaurant was invisible in local search.
- What was created
- A dark editorial homepage built around the food, a live menu that changes with the season, a one-tap booking pathway, and restaurant schema so the room, hours and menu show up properly in search.
Concept / redesign studyRetail & E-commerceVero Studio
- Before / situation
- Beautiful product, ordinary presentation. A heavy theme that took eight seconds to load on mobile and a checkout buried three taps deep.
- What was created
- An editorial product-led concept with a fast, image-first front end, a clearer collection hierarchy, sticky bag and a mobile layout designed first rather than squeezed down.
Concept / redesign studyProfessional ServicesHartwell & Co.
- Before / situation
- Pages of dense text, three overlapping service lists, and no obvious next step for a visitor who was ready to make contact.
- What was created
- Restructured messaging around one clear promise, three focused capability pages, an enquiry pathway on every page, and proof placed where decisions actually get made.
Concept studies use fictional business names and imagery. Real client logos, testimonials and verified results will be added here as projects launch and clients approve them.